Marketing and Charity goes hand in hand. Companies need to do marketing and charity organizations needs their money.
Mark Western is a Canadian who lived in Taiwan for many years. In his day job he was in charge of teaching materials for Hess, but his real passion is for fun and interesting charity fundraising projects. His first project in Taiwan was called "Taiwalk for Kids".
“Taiwalk for Kids” (1999)
- charity fundraising event which raised NT$4.2 million for Taiwan’s orphans
- walked over 1000 km around the entire island of Taiwan (29 days)
- over 7000 participants joined the mini-walkathons organized in Taipei, Taichung, and Kaohsiung (including mayor Ma Ying-Jeou and Premier Hsiao)
- sponsors included: Hess, ETTV, Taipei Times, Coca Cola, Nike, Yam, and others
Then in 2004 he arranged the Paddle Taiwan Project. For this project he hired Enspyre to help with the fundraising. Our telemarketing staff called on potential sponsors and helped do marketing for the charity event and the benefits the companies could get.
“Paddle Taiwan Project” (2004)
- charity fundraising event which raised NT$2.1 million towards the protection and preservation of Taiwan’s coastal environments
- first person to paddle a kayak solo around Taiwan (34 days)
- organized together with the Society of Wilderness and the Kuroshio Foundation
- sponsors included: Taiwan Cellular Corporation, Volvo, Sony-Ericsson, Mary Kay, and others
Enspyre was successful in attracting several large sponsors, including Subway, 1111 Job Bank as well as the main sponsor Taiwan Cellular Corporation. TCC in particular used the event as an internal marketing event. Mark Western stopped throughout his trip for half-day events where the TCC employees got together with their families to clean up the beach and learn about the environment.
The event was incredibly successful and not only raised money but also the awareness about the sorry state of Taiwan's beaches. Enspyre was very proud to be involved and sponsor such a worthy charity event.
Check out the Marketing For Charity event!
Please wait...
